How do customers behave in Toruń?

Market analysis in the shadow of the Toruń Old Town

At Copernicus Insights, we often hear one question: do customers in Toruń buy differently than residents of large metropolises? The answer is yes. Our latest research shows a clear trend of returning to brick-and-mortar stores in the center, provided they offer more than just goods on a shelf.

We analyzed data from the last six months, focusing on the Szeroka Street area and surrounding neighborhoods. We noticed that Toruń residents value locality and direct service. They are no longer just looking for the lowest price – they are looking for a place where the salesperson knows their needs.

What do the numbers say?

• 14% increase in interest in local offerings compared to last year.
• Customers aged 35-50 check product availability online more often before leaving home.
• The average time a customer spends in a specialty store has increased by 5 minutes.

Our conclusions are clear. If you run a company in Toruń, you don't have to compete with e-commerce giants on every front. Your advantage is your local presence. Customers want to touch the product and talk to a human. This is our local DNA.

At Copernicus Insights, we don't believe in magic. We believe in hard facts that we collect daily at ul. Kopernika 16. If you want to know how these data points translate to your business, we invite you for a coffee. Together, we will check what is worth changing in your strategy to attract more customers.